WRITING THE COLLEGE ESSAY
When an essay is required as part of the college admissions process, you need to give serious effort to the preparation and composition. The college essay gives you the opportunity to share more information about yourself that isn't apparent in the standard application form.
Here are some websites that provide excellent tips on what constitutes a great college essay:
CollegeBoard's College Essay Writing Tips http://www.collegeboard.com/student/apply/essay-skills/9406.html
Swarthmore College Admissions - Writing a Winning Personal Essay